With over 14 years of international experience in the toy industry, Simona Fontanella joins Dulcop with a clear mission: to lead the global expansion of the Bubble World brand, while strengthening the values that define Dulcop’s identity — certified quality, innovation, and the excellence of Made in Italy.
“The moment I heard the words soap bubbles, I felt the same excitement I had as a child. Then I met the company and was immediately struck by the genuine passion of the Melotti family and their energy in guiding Dulcop toward new challenges.”
What impressed Simona the most was Dulcop’s uncompromising approach to production: a certified and rigorously tested soap bubble formula, continuous product innovation, and a deep-rooted family governance that blends experience, structure, and long-term vision.

Simona brings a fresh, modern perspective to international business development — not limited to traditional toy retail, but open to new worlds like party goods, gifting, kidult entertainment, and innovative retail channels.
“Soap bubbles aren’t just for toy shelves. When we think outside the box, personalized soap bubbles open up new possibilities across education, wellness, and entertainment. Bubble World speaks to both children and adults.”
In a market often shaped by price-driven imports, Dulcop offers something different: a responsible, certified Italian manufacturer focused on safety, sustainability, and ethical play.

With extensive experience managing multicultural territories, Simona brings a strategic mindset grounded in listening, empathy, and real-world market insight.
“Every country has its own cultural and business codes. Understanding them with respect and curiosity is what makes a company truly international.”
Her key strengths include distribution analysis, country-specific strategies, sales support, and integrated marketing — all combined with creativity, results-driven thinking, and strong teamwork.

“Bubble World will become a symbol of trust. We’re building a distribution network rooted in Dulcop’s core values — safety, sustainability, Made in Italy — and taking it worldwide. With consistent, authentic communication and a strong product story.”
Simona’s vision is focused on steady, concrete growth, expanding the brand’s presence across Europe and into new global markets. The goal? To make Bubble World a trusted brand for families, retailers, and everyone who believes in high-quality, ethical play.

Welcome aboard, Simona!
“I’m proud to represent Dulcop around the world. Our soap bubbles speak the universal language of wonder — and I can’t wait to take them on this journey.”