Every year on August 26, International Dog Day celebrates the unique relationship between people and their dogs. For the pet industry, it also highlights one of today's strongest market trends: play is becoming an essential part of pet wellbeing.

Consumers are increasingly looking for products that encourage interaction, enrichment and shared experiences, creating new opportunities for retailers across the pet category.

The global pet toys market is now worth more than 11 billion dollars and continues to expand at an annual growth rate close to 10%. Europe leads the sector, reflecting a growing demand for products that support both physical activity and mental stimulation.

Driven by the ongoing humanisation of pets, play is no longer viewed as an optional extra but as an important contributor to animal wellbeing.

Bubble World Pets was created to respond to this evolution. The dog collection includes scented soap bubbles in Red Fruits and Biscuit fragrances, available in multiple retail formats together with a two-bottle pack with a bouncing ball, 0.5-litre refills compatible with Bubble World bubble machines and a special Indoor Formula for year-round play.

Bubble World Pets offers retailers an innovative way to expand their pet assortment with products designed to encourage interaction, movement and shared moments between dogs and their families.