The countdown has begun. On August 6, 2027, Bluey will make its theatrical debut with the franchise's first feature film, written and directed by creator Joe Brumm and produced by Ludo Studio in collaboration with BBC Studios. For the licensing and retail industry, this marks far more than a movie release. It opens a new chapter for one of the world's fastest-growing entertainment brands.

Bluey has evolved from a preschool TV series into a global brand embraced by children, parents and an increasingly engaged adult audience. Its unique cross-generational appeal continues to strengthen consumer demand while expanding opportunities across licensed product categories.

Major theatrical releases consistently create new momentum for licensed products. Planning early allows retailers to maximise visibility and take full advantage of the increased consumer interest generated by the movie launch.

With the Bubble World Bluey collection, available in 60 ml and Glass formats, Dulcop is ready to support retailers ahead of one of the most anticipated licensing events of 2027.