Authenticity, awareness, the freedom to be yourself — and the ability to embrace moments of lightness.

These are some of the values that brought Dulcop and Vertical Experience 2026 together at the event held on 24 October at Ferrara’s Ex Teatro Verdi.
Dulcop joined the experience as a technical sponsor, bringing something the company knows exceptionally well: soap bubbles. 

Created around the STUFF community, Vertical Experience transformed an online relationship into a real opportunity to meet, connect and share, with a programme exploring body, image, wellbeing and awareness alongside moments of energy, entertainment and emotion.

It was an environment where soap bubbles found a natural place.

The collaboration grew from a connection between two apparently different worlds.

Vertical Experience promotes the freedom to value yourself without conforming to predefined standards, creating a space where people can feel free to be themselves.

Dulcop has been producing soap bubbles for over 60 years, working with a product that naturally expresses play, emotion, spontaneity and lightness.

And lightness is exactly where the two worlds meet.

Not as a synonym for superficiality, but as the freedom to fully experience a moment, get involved and connect with the people around us.

For Vertical Experience, Dulcop created customised Bubble World soap bubbles, which were included in participants’ goodbye bags. Bubbles also became part of the event atmosphere through the bubble machines provided by Dulcop. 

The collaboration therefore went beyond simply placing a product within the event and instead brought it into the language of the experience itself.

A bubble can surprise, capture attention and spontaneously invite people to look, take a picture or play. For a few moments, it interrupts the ordinary and creates an immediate reaction.

This ability to generate emotion and connection through something simple made soap bubbles particularly aligned with the spirit of Vertical Experience.

For Dulcop, the collaboration with Vertical Experience also highlighted another important idea: soap bubbles do not necessarily belong to one audience or one occasion.

They can become part of events and experiences designed for adults too, while maintaining their ability to surprise and engage.

Vertical Experience provided a new opportunity to express this versatility within a community built around authenticity, connection and personal expression.