Italian Bubble Rot World: the new 60ml theme

Dulcop introduces Italian Bubble Rot World, a new bubble collection bringing to retail the playful, ironic language of the digital trends that Gen Alpha loves most.

The characters — Trallalero Trallalà, Cappuccino Assassino, Ballerina Cappuccina, and Brr Brr Patapim — are born from the surreal and colorful imagination that’s captivating millions of TikTok users: fast content, nonsense, kitsch aesthetics, and over-the-top humor that have quickly become a global cultural phenomenon.

Behind the absurd lies an important truth: social platforms, especially TikTok, are not only places of entertainment, but also spaces of discovery. For Gen Alpha, they represent a key channel to explore styles, products, and brands they feel connected to.

With Italian Bubble Rot World, Dulcop embraces this evolving form of communication and transforms it into a product that is safe, sustainable, and Made in Italy — bridging entertainment and retail, online and offline.