Dulcop is pleased to announce the return of Gabriele Nardi as Business Development & Sales Coordinator, a role through which he will contribute to the commercial and strategic development of the brand across international markets.

Following a significant professional journey in structured organizations and international environments, Gabriele returns to Dulcop bringing consolidated expertise in sales management, marketing strategy, licensing, and retail development. His career includes management positions at companies such as VR|46 Racing Apparel, where he coordinated worldwide commercial activities as well as licensing and sponsorship projects.

His appointment further strengthens Dulcop’s international vision and growth strategy dedicated to retailers, distributors, and global business partners.

To gain deeper insight into his vision, objectives, and future outlook, we interviewed Gabriele Nardi to discuss innovation, the toy market, international development, and the future of bubble toys.

Returning to Dulcop is, first and foremost, a return home. It means reconnecting with a company that is close to my heart, one with more than 80 years of family history and a genuine passion for its products—something I have always recognized as a unique characteristic. Over the years, I have had the opportunity to work with highly structured organizations, but few possess such a distinctive identity. Coming back today with a richer professional background gives me the opportunity to contribute to the company’s next phase of development. I would like to thank Andrea and the entire Melotti family for this new opportunity to collaborate on their renewed and ambitious entrepreneurial project.

The evolution I have found is truly remarkable. Today’s Dulcop has preserved the family-oriented and artisanal spirit that sets it apart, while making significant investments in research and development, expanding product categories, and establishing a presence in new markets. What impressed me most is the company’s ability to combine the tradition of Made in Italy with a modern approach based on continuous innovation and close attention to consumer needs.

The new Indoor and Pet Bubbles are concrete examples of a future-oriented vision. They are the result of the work carried out by our Marketing and R&D teams, who have successfully transformed an iconic product into new usage experiences while maintaining the quality standards that make Dulcop a benchmark in the industry. Innovating from a solid tradition is what distinguishes companies that stand the test of time.

It is a crucial strategic step. Moving beyond seasonality means offering our partners products and experiences capable of generating value throughout the entire year. Indoor Bubbles, Pet Bubbles, and special editions linked to gifting and party occasions all move in this direction: transforming bubbles into a permanent product category that can be enjoyed year-round through continuously evolving offerings.

The international bubble toy market is evolving rapidly, and Dulcop has all the credentials to play a leading role. Our quality is recognized worldwide, we have an exceptionally strong Made in Italy identity supported by our certified bubble solution, and we possess production capabilities that few competitors can match. The most exciting opportunities lie in licensing partnerships, expansion into emerging markets, and strengthening channels such as pet products and gifting.

There are three key factors: the reliability and passion of a family-owned company with more than 80 years of history, the quality of a Made in Italy product, and the ability to evolve through continuous investments in R&D and design. For our retailers and distributors, this means working with a solid and dependable partner that consistently delivers quality while staying aligned with market trends and listening closely to customer needs. This combination positions us among the leaders in our industry.

I see a Dulcop that is increasingly international, capable of strengthening its presence not only in Europe but also in new and strategic markets, while preserving the identity that makes it unique. We will continue investing in product innovation and developing our channels with a customer-focused approach. Our goal is for Dulcop to be recognized as the global benchmark for the entire world of bubble toys.

Over the years, I have worked with buyers, distributors, and licensees from a wide range of markets, adapting commercial strategies and communication styles to different cultural contexts. I can bring to Dulcop a practical international perspective, a well-established network, and a results-oriented methodology. Above all, I bring the awareness that successful business relationships are built through listening to partners and creating long-term value together.

Made in Italy continues to be one of our strongest assets, especially in the toy industry, where quality and safety are non-negotiable values. For an international buyer, knowing that a product is conceived and manufactured in Italy provides tangible guarantees regarding production standards, regulatory compliance, and research. It is also a value recognized by end consumers, who associate Made in Italy with reliability and trust.

Passion, Quality, and Family.

Passion, because no company reaches more than 80 years of history without a genuine connection to what it does. Quality, because it is the promise we uphold every day for our partners and consumers. Family, because Dulcop is, and remains, a family-owned business, and this distinctive characteristic continues to guide its decisions and shape its long-term vision.