Peppa Pig grows, and wins over a new generation of little fans.

The world of Peppa Pig has just welcomed a brand-new character: on May 20, 2025, baby Evie — Peppa and George’s little sister — was born.

Her arrival was marked by a carefully planned announcement from the producers, who staged a special reveal in front of the Lindo Wing at St Mary’s Hospital in London — the same hospital where the British royal family’s children were born. A symbolic tribute that highlights just how much Peppa has become a true global icon of childhood.

 

A special cinema event in September will celebrate Evie’s big screen debut. On July 24 in Milan, during the official press and retail preview of the new Peppa movie, Dulcop proudly joined the celebration by including our official Peppa Pig bubble soaps in the event’s exclusive goodie bags.

 

But there’s more to this story than the plot alone.

What makes this launch truly significant for the toy industry lies in the brand strategy behind it.

 

In a constantly evolving market, Peppa Pig stands out as a rare and valuable case: a brand that has remained relevant across generations. In 2024 alone, it was the most-watched children’s show on Netflix worldwide — a proof of its emotional connection with families.

Its secret? A narrative built on universal values and a strong, instantly recognizable identity that resonates deeply with preschoolers and meets the expectations of today’s parents.

 

Peppa is more than a character — she’s a friend, a role model, a mirror. Children feel close to her (“Peppa is just like me”) and trust her (“If Peppa can do it, so can I”).

This clear, emotionally powerful positioning is what turns a brand into a trusted presence for families — and a valuable asset for companies across the children’s products industry.

 

At Dulcop, choosing a property like Peppa Pig isn’t just a commercial decision — it reflects a broader vision built on quality, trust, and shared value.

Today, licensed products account for approximately 60% of our total revenue. This figure speaks volumes: choosing the right brands allows us to offer retailers, buyers, and partners in the children’s sector products that combine reliability, desirability, and educational coherence.

 

With our Bubble World line, Peppa Pig bubble products become more than just a toy.

They’re a gift, a moment to remember, a bridge between the real world and a child’s imagination.
Check our Peppa Pig products