27 novembre 2025
NEWS
On 26 November 2025, Dulcop welcomed its Italian sales network for a dedicated session focused on the 2026 product roadmap, the new brand architecture and the commercial strategy for the upcoming years. The meeting highlighted the importance of synergy between teams and the sales force at a pivotal moment for the toy market.
Dulcop & Bubble World: one system, two complementary roles
The new brand architecture was presented in detail: Dulcop as the creative mind, guaranteeing safety, quality and sustainability; Bubble World as the narrative heart, the playful and accessible voice for families and children.
2026 product focus: Indoor, Pets and the new bubble toys
The sales network explored the upcoming launches:
- Indoor Line, featuring Dry Effect: no mess, no residue, ideal for homes, schools and retail spaces. A solution designed to overcome seasonality and increase shelf rotation.
- Pets Line, marking Dulcop’s entry into a fast-growing market with hypoallergenic, safe bubbles.
- New 2026 bubble toys, with enhanced ergonomics and improved mechanisms.
The Dulcop Connection Day reaffirmed the value of collaboration and shared vision — key elements for building a strong, responsible future for the brand.