Words can become images and matter, fragile and powerful at the same time. This reflection lies at the heart of “Sono Solo Parole”, the solo exhibition by Valeria Canavesi, curated by Giorgio Uberti and hosted by Archivio Rachele Bianchi in Milan.

Bubble World chose to support the project as a partner, bringing another equally light and ephemeral element into the exhibition: soap bubbles.

Valeria Canavesi’s project explores the meaning and value of words in contemporary society. The artist selected 18 words, creating a poetic interpretation for each before giving them a physical dimension through different papers, colours and printing effects.

Each word becomes a world of its own: something to read, touch, smell and listen to. Analogue and digital processes are combined with manual printing techniques to create works that are physical yet deliberately fragile and perishable.

It is precisely this ephemeral quality that creates a natural connection with the Dulcop universe.

For the project, Dulcop created custom-designed 60 ml Bubble World bottles dedicated to “Sono Solo Parole”, to be distributed to visitors as the exhibition’s official gift.

A small object becomes part of the story. A bubble may exist for only a few seconds, yet it can leave behind a memory, an emotion or an image.

The partnership brings together two seemingly distant languages, united by their ability to transform something light and temporary into an experience that can leave a lasting impression.