Bubble World Kids Area: where the stadium turns into play

Since 2024, the Tardini Stadium in Parma has been home to a dedicated space that enhances the sports experience for families: the Bubble World Kids Area. This initiative has brought our Made in Italy soap bubbles and bubble machines into the stands, transforming pre-game and halftime into moments of pure entertainment.

Bubbles have proven to be a simple yet powerful tool: a universal language that brings smiles, lightens the wait, and makes every match feel like a celebration.

This success story opens the way for a new model of fan experience: a customizable, scalable Kids Area concept that could be replicated in other stadiums and arenas, becoming a safe and enjoyable meeting point for families during breaks.

With the Bubble World brand, Dulcop continues its mission to create moments of wonder and lightness across contexts—from sports to retail—always with certified quality and safety.